The first report on the finances clubs - since the adoption of the principle of fair play Financial - Union of European Football Associations (UEFA), training of first division of the 53 member countries have yet spent more money than they earned in 2009, which resulted in an overall deficit of 1.2 billion euros (1.6 billion CAD) - 12.9 billion euros of expenditure against 11.7 billion euros in revenues.
astronomical This deficit represents an increase of 85% compared to 2008 while 48% of teams significant losses were announced.
UEFA has not revealed the name of the concessions in the greatest difficulty, but he indicated that only four of the 30 "big clubs" had shown at least a financial balance. It is a degradation compared to the previous year (2008), whereas only 37% of these "big clubs" were "in the red (55% in 2009).
"The principle of fair play Financial does not make clubs in trouble, but to help them get out of a downward spiral, "said recently the president of UEFA, Michel Platini.
"This would not only help to point fingers," said one who has made fiscal consolidation clubs one of the priorities of his mandate.
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No player in 64 years of NBA history has created an instant impact as great and the value of teams that LeBron James has done when he left the Cleveland Cavaliers to join the Miami Heat last summer.
In fact, the change of address of the man nicknamed the "King" has caused the biggest gain and the biggest decline in value in one year ...
The Heat value rose 17% to $ 425 million - seventh among 30 teams in the NBA - while the Cavaliers has plunged from 26% to $ 355 million (15 e), according to the annual survey conducted by the magazine Forbes.
For this season, the Heat has sold all its inventory of season tickets, so he declines to support the previous four years.
The team has already announced that the price of seats will be increased next season. In addition, the ratings Regional Broadcaster - Sun Sports - have doubled this year.
Meanwhile, the Cavaliers, after winning 60 games over the past two seasons, had not won eight in 45 outings 2010-2011.
This poor performance is "obliged" owner Dan Gilbert to announce price cuts for the next campaign.
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Sports fans are looking forward to Sunday to see the work the two best teams in the NFL - Green Bay Packers and Steelers Pittsburgh - argue the Vince Lombardi Trophy, awarded to the winner of the Super Bowl. For others, the match result is secondary because they will be glued to their screens mostly to see original advertisements that advertisers will air for the first time.
"Two out of five people say they watch the match because of advertising, "says Luc Dupont, Associate Professor of Communication at the University of Ottawa. One in three people will talk about advertising to work the next day and 30% of viewers say try at least one product advertised during the game in the coming weeks. "
So it's not without reason that tens of advertisers choose this event to launch and the unveiling of advertising campaigns, especially as the zapping is almost nonexistent, which is a feat in the era of the proliferation of channels.
last two Super Bowl, the biggest U.S. companies spent $ 213 million (2009) and $ 205 million (2010), to an average of $ 3 million per 30 seconds for the right to present and advertise their products and services to this audience.
In ten years, the U.S. networks (ABC, CBS, Fox and NBC) have grossed more than $ 1.6 billion, according to a survey conducted by the media analysis firm Kantar Media. From 2001 to 2010, the Super Bowl was punctuated by more than 850 commercials that have occupied 425 minutes of airtime (over seven hours!).
The five largest advertisers in the past decade have invested nearly $ 600 million in ads during the final game of the season, which constitutes 36% of total revenues.
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