rebuild an image: Tiger is not out of the woods
A year to the day after being involved in a car accident that led to revelations on his marital infidelities and highly publicized divorce, Tiger Woods is trying to turn the page. To succeed, it must obviously improve his game, but even more convincing consumers and sponsors to give him a second chance ...
"No other athlete has seen the popularity, the level of confidence and attractiveness as low down as quickly, "said Rick Horrow recently, sports marketing specialist and lecturer at Harvard Law School.
"Two years ago, the PGA Tour had 'unraveled' as well as possible during the absence of Woods because of an injury, he added. This past year, it was not life without Tiger, but life with a Tiger ... negative. "
In the most recent Davie Brown Index, a classification used by corporate clients to determine the ability of celebrities to influence consumers, Woods finds himself in 2586th place. Before the sex scandal, he was the ... 96th place, a rank which placed him in the same vein as the actor Matt Damon and crooner Frank Sinatra. His current rank
placed in the same category as the king of the circuits Barry Bonds, who has faced accusations of using performance-enhancing drugs, and actor Mel Gibson, whose scandals are innumerable ...
The repeated success of Tiger Woods did live on another planet. The return to Earth is painful.
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could help win a few tournaments Woods, who has transferred title of world number one player this fall to regain the confidence of consumers and the interest of new business partners, many analysts believe.
They are of the opinion that he can never regain the heart of his fans from the past who were the richest athlete on the planet.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
Saturday, November 27, 2010
Saturday, November 20, 2010
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Sponsorship beer thirsty baseball extra $
The Giants of San Francisco may well have won the World Series A few weeks ago already, thus ending the 2010 season, part of tussle between unexpected is now playing Major League Baseball Properties (MLBP) and one of its most loyal business partners.
Anheuser-Busch (AB) is in effect to file a lawsuit to enjoin the commercial arm of MLB to respect the renewal of a sponsorship agreement reached last spring to allow Budweiser to continue to appear like beer Official Major League Baseball.
Meanwhile, representatives of Bud Selig argue that the agreement was never formalized and require more money to seal the pact because of "a change in market dynamics."
The brewery is linked to U.S. baseball for over 30 years. In addition, she owned the St. Louis Cardinals until 1996 and still holds the naming rights to the stadium, (Busch Stadium).
AB is also the official beer of 26 of the 30 formations of the two leagues. The only exceptions? Miller sponsored the Milwaukee Brewers, who play their parts at Miller Park and the White Sox. The Colorado Rockies, who play at Coors Field, Coors are related. Labatt Breweries, meanwhile, is associated with the Blue Jays.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
The Giants of San Francisco may well have won the World Series A few weeks ago already, thus ending the 2010 season, part of tussle between unexpected is now playing Major League Baseball Properties (MLBP) and one of its most loyal business partners.
Anheuser-Busch (AB) is in effect to file a lawsuit to enjoin the commercial arm of MLB to respect the renewal of a sponsorship agreement reached last spring to allow Budweiser to continue to appear like beer Official Major League Baseball.
Meanwhile, representatives of Bud Selig argue that the agreement was never formalized and require more money to seal the pact because of "a change in market dynamics."
The brewery is linked to U.S. baseball for over 30 years. In addition, she owned the St. Louis Cardinals until 1996 and still holds the naming rights to the stadium, (Busch Stadium).
AB is also the official beer of 26 of the 30 formations of the two leagues. The only exceptions? Miller sponsored the Milwaukee Brewers, who play their parts at Miller Park and the White Sox. The Colorado Rockies, who play at Coors Field, Coors are related. Labatt Breweries, meanwhile, is associated with the Blue Jays.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
Thursday, November 18, 2010
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The transformation of a stadium ... in one night
New Meadowlands Stadium Change Over Time-Lapse from Ken Friberg and Daniel Life is Vimeo.
How the new Meadowlands stadium for the Giants going home to the Jets in New York in one night!
Saturday, November 13, 2010
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Retirement: not a sinecure for professional athletes
Professional athletes make more money than ever, but one thing has not changed over the years: they still have great difficulty getting a break from the sport that has enriched and made famous.
"When a player retires, how he managed to find another passion?" Exhibited Mark Napier, a former Canadiens player, at a recent conference on post-career athletes presented Toronto.
Former Habs No. 31 argues that the biggest problem faced by retired players, most of whom are under 40 years, is indecision about what they will the rest of their lives.
"This is not a money problem most of the time, but rather a question of broadening its horizons, which is easier said than done," he said in an interview with daily The Globe and Mail.
Napier, now chief executive of the NHL Alumni Association, an independent body offering "support" for the retired hockey players, that players would be forced to submit to a test while they are still active for help identify new areas of interest. More often
otherwise, the players do however want to know anything about planning their future ... before they are forced into retirement by their team!
To read the rest of this column posted on the site Ruefrontenac.com, click here.
Professional athletes make more money than ever, but one thing has not changed over the years: they still have great difficulty getting a break from the sport that has enriched and made famous.
"When a player retires, how he managed to find another passion?" Exhibited Mark Napier, a former Canadiens player, at a recent conference on post-career athletes presented Toronto.
Former Habs No. 31 argues that the biggest problem faced by retired players, most of whom are under 40 years, is indecision about what they will the rest of their lives.
"This is not a money problem most of the time, but rather a question of broadening its horizons, which is easier said than done," he said in an interview with daily The Globe and Mail.
Napier, now chief executive of the NHL Alumni Association, an independent body offering "support" for the retired hockey players, that players would be forced to submit to a test while they are still active for help identify new areas of interest. More often
otherwise, the players do however want to know anything about planning their future ... before they are forced into retirement by their team!
To read the rest of this column posted on the site Ruefrontenac.com, click here.
Saturday, November 6, 2010
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The NHL has eight owners ... A game of billionaires
Although the popularity of hockey is not as great as that of the other three major professional sports in North America - especially the U.S. - the NHL has no less eight billionaires among its owners. None yet linked to a Canadian franchise.
The NHL has the same number of billionaire owners that major league baseball, which is still surprising. The NBA and the NFL are "fittest" with 10 and 16 respectively businessmen whose wealth reached 13 figures (see tables at end of text).
boss the richest in the NHL is Philip Anschutz , from Los Angeles, a magnate of sports and entertainment that is also part owner of the Lakers (NBA). It also owns stakes in seven other professional teams.
The value of assets exceeding $ 7G (All amounts are in U.S. dollars).
Anschutz, through his company AEG also owns several arenas, including the Sprint Center (Kansas City), Staples Center (Los Angeles) and the LA Live complex, whose value is estimated at $ 2.5 billion .
Hotels, restaurants and cinema complexes are also part of its housing stock.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
Although the popularity of hockey is not as great as that of the other three major professional sports in North America - especially the U.S. - the NHL has no less eight billionaires among its owners. None yet linked to a Canadian franchise.
The NHL has the same number of billionaire owners that major league baseball, which is still surprising. The NBA and the NFL are "fittest" with 10 and 16 respectively businessmen whose wealth reached 13 figures (see tables at end of text).
boss the richest in the NHL is Philip Anschutz , from Los Angeles, a magnate of sports and entertainment that is also part owner of the Lakers (NBA). It also owns stakes in seven other professional teams.
The value of assets exceeding $ 7G (All amounts are in U.S. dollars).
Anschutz, through his company AEG also owns several arenas, including the Sprint Center (Kansas City), Staples Center (Los Angeles) and the LA Live complex, whose value is estimated at $ 2.5 billion .
Hotels, restaurants and cinema complexes are also part of its housing stock.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
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