The Giants of San Francisco may well have won the World Series A few weeks ago already, thus ending the 2010 season, part of tussle between unexpected is now playing Major League Baseball Properties (MLBP) and one of its most loyal business partners.
Anheuser-Busch (AB) is in effect to file a lawsuit to enjoin the commercial arm of MLB to respect the renewal of a sponsorship agreement reached last spring to allow Budweiser to continue to appear like beer Official Major League Baseball.
Meanwhile, representatives of Bud Selig argue that the agreement was never formalized and require more money to seal the pact because of "a change in market dynamics."
The brewery is linked to U.S. baseball for over 30 years. In addition, she owned the St. Louis Cardinals until 1996 and still holds the naming rights to the stadium, (Busch Stadium).
AB is also the official beer of 26 of the 30 formations of the two leagues. The only exceptions? Miller sponsored the Milwaukee Brewers, who play their parts at Miller Park and the White Sox. The Colorado Rockies, who play at Coors Field, Coors are related. Labatt Breweries, meanwhile, is associated with the Blue Jays.
To read the rest of this column posted on the site Ruefrontenac.com, click here.
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