Sponsored shakes a controversial NBA team ago the Air Canada Centre in Toronto on Rogers Arena in Vancouver, the Staples Center in Los Angeles, Coors Field in Denver, AT & T Park in San Francisco, FedEx Field Washington and, closer to home, the Bell Center and the Pepsi Coliseum. Now take some getting used to a new name an amphitheater that is not unanimous: the Power Balance Pavilion.
The Sacramento Kings, one of the worst teams in the NBA, made this month an announcement that surprised the world of sports sponsorship ...
Their leaders have not announced a partnership with airline, a soft drink or a car manufacturer, as is the case most of the time. Instead, they reached an agreement with Power Balance, a silicone bracelet endorsed by many athletes which, according to what is stated on its website, increase balance, strength and flexibility of those who wear it ...
Among his "endorsers" include Shaquille O'Neal (basketball) Teemu Selanne (Hockey) and Rubens Barrichello (race car). Followers of surfing and skateboarding are also addicted. None of them would have been paid to promote ...
is the first time I see a team sport so significantly associated with a company whose virtues of its main product n have not been proven scientifically. This is not me saying it is even in black and white in " FAQS (frequently asked questions) of the French version of its Web site.
Power Balance made headlines in Australia recently where a regulatory agency has demanded the withdrawal of advertising its product as it could demonstrate the real effectiveness of his bracelets feature a hologram.
United States, the Federal Trade Commission has not yet taken action against the company, but it faces multiple lawsuits from consumers' advertising misleading ".
The agreement, valid until 2016 and which will begin March 1, would yield $ 1 million per year to the Kings, according to an unconfirmed report. What is very little, if compared to $ 6.5 million and $ 5 million that the Dallas Mavericks and Houston Rockets 'extort' respectively at American Airlines and Toyota.
Brothers Joe and Gavin Maloof, owners of the concession California, were looking for a new partner since the end of the previous contract in September 2010 bound for a sum of $ 750,000 by year, the Kings in Arco, a chain of gas stations under the control of British Petroleum (BP).
These are leaders who are not afraid of risk and controversy!
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