When the Pittsburgh Penguins host the Columbus Blue Jackets on Saturday night at the second game presented in the new arena built at a corner of the old Mellon Arena, the game will be played before more than 18,000 fans and ticket sales will amount to $ 0 .... And neither figures to displease team owner Mario Lemieux.
In what appears to be an unprecedented promotional activity, the organization has literally "given" all seat Consol Energy Center, the name attached to the new home of the Penguins. A shortfall of about U.S. $ 1 million.
It is not about to see it in Montreal ... Where
is the catch?
"There is none," said President and CEO of the team, David Morehouse. Part of the reward for putting up this initiative is the feeling of wellbeing it gives us. "
Earlier this year, the Penguins have won first place for its" relations "with fans (fan relationships) in a poll conducted by ESPN Magazine to customers of the 122 professional sports teams (MLB, NBA, NFL and NHL) in North America. His best marks were awarded for good relations with its supporters and accessibility to the players.
The Penguins have not started this promotion because they are struggling to sell tickets! They have played over 160 games sold out and have a waiting list of 3,800 names for the taking season ticket.
This does not undermine this loyalty is the selection of several promising young players in the first round of repechage when the concession is also failing ... and then turn it into a winning team in the Stanley Cup 2009.
To read the rest of this column posted on the site of Ruefrontenac.com, click here .
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