To those who wondered why the attacker Alex Ovechkin was so leveled in recent weeks compared to the image that we disheveled had made during his first five seasons in the NHL, here's the simple explanation.
Paragraph 8 of the Washington Capitals this week became the latest Gillette brand ambassador, who obviously demands of his "messengers" ... a neat appearance.
The announcement of the partnership business for a period of several years - the financial terms were not disclosed - was made simultaneously in Washington and Moscow, where Gillette intends make a commercial breakthrough. Remember that the next Winter Olympics will take place in a Russian city (Sochi) in 2014.
The image of the left wing of 25 years will be used in all advertisements and in all marketing activities of the flagship brand of Procter & Gamble (P & G), mainly Russia and Eastern Europe. There will promote family products Gillette Fusion and a new series of products for men with sensitive skin ...
Two commercials television, print and other online and posting on the point of sale featuring Ovechkin is the first integrated marketing campaign, which kicked off a few days ago.
If the Capitals finish in the top eight teams in the Eastern Conference, Ovechkin should he say goodbye to the "playoff beard"?
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