What would you think if the announcer at the Bell Centre or descriptor of Canadiens games on television said late in games that last five minutes of play are a presentation of the Casino de Montreal? A stroke of genius or a promotion in bad taste?
In any case, sports fans of the New York area are the first to "suffer" this new type of advertising in recent weeks.
Foxwoods Resort Casino has signed an agreement to become the exclusive sponsor of the last five minutes of hockey and basketball played at Madison Square Garden and Knicks home games (NBA) Rangers (NHL), Liberty (WNBA), Devils (NHL) and Islanders (NHL) broadcast network MSG.
According to the parties involved, the partnership known as "Final Foxwood Five is the first initiative of a company to "own" a specific moment of a match as much to professional sports arena and on television.
This agreement is the latest to occur between a casino and a sports team whose clientele is about the same, or men in their thirties or forties who spend a fair amount of money in the "entertainment".
"Our research showed that their clients and that of our arenas are very similar, told the New York Times the president of MSG Sports, Scott O'Neil. Until now, there has been intermissions "sponsored" by a particular company. In the case of the sponsorship, it is activated when the supporters are more committed in a game. "
The five-year agreement would bring in about $ 1M per year according to a person familiar with the negotiations who requested anonymity.
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